Strategic Management Second Edition

Type

Book

Authors

Ho Jo Ann and Wong Foong Yee Zainal Abidin Mohamed

ISBN 10

9834710445

ISBN 13

9789834710446

Tags

Strategic Planning, Management

Description

The second edition of Strategic Management caters to undergraduate and postgraduate students of Business Administration and Management. The book is designed to be used as a capstone course after the students have been exposed to the various functional areas of management. It is also useful for practitioners and general readers who seek essential knowledge on strategic management. Spanning 12 chapters, the book covers topics such as a brief historical background on strategic planning, the elements of strategic planning, and the strategic planning process of evaluation and formulation that includes various models used by diverse companies. - from Amzon

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