Strategic Management

Type
Book
Authors
ISBN 10
0077645065 
ISBN 13
9780077645069 
Category
Unknown  [ Browse Items ]
Publication Year
2014 
Publisher
Pages
528 
Description
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision - from Amzon 
Number of Copies

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