Essentials of Entrepreneurship and Small Business Management (2nd Edition)

Type

Book

Authors

Thomas Zimmerer

Norman Scarborough

ISBN 10

0137272987

ISBN 13

9780137272983

Tags

Management, Entrepreneurship, Economics

Description

For courses in Small Business Management and Entrepreneurship. *A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. *A comprehensive supplements package provides students with exceptional interactive, hands-on experience. - from Amzon

Number of Copies