International Marketing

Type

Book

Authors

Ogenyi Omar

ISBN 10

140390068X

ISBN 13

9781403900685

Tags

Global, Industrial, Research, Marketing, International Business

Description

International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar, analyses the key issues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an extensive range of real-world case studies. - from Amzon

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