International Marketing, 2002 Update
Type
Book
Authors
ISBN 10
0030330963
ISBN 13
9780030330964
Category
Unknown
[ Browse Items ]
Publication Year
2002
Publisher
Pages
815
Description
International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases! - from Amzon
Number of Copies
1
