International Marketing, 13th Edition

Type

Book

Authors

Philip Cateora

John Graham

ISBN 10

0071105948

ISBN 13

9780071105941

Tags

Global, Sales & Selling, Marketing, Sales

Description

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. - from Amzon

Number of Copies