International Marketing
Type
Book
Authors
ISBN 10
0071156739
ISBN 13
9780071156738
Category
Unknown
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Publication Year
1999
Publisher
Pages
768
Description
The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more. - from Amzon
Number of Copies
1
