Public Relations: the Profession and the Practice

Type
Book
ISBN 10
007131072X 
ISBN 13
9780071310727 
Category
Unknown  [ Browse Items ]
Publication Year
2017 
Description
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students. - from Amzon 
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