Public Relations for Asia

Type

Book

Authors

T. Morris

S. Goldsworthy

ISBN 10

0230549411

ISBN 13

9780230549418

Tags

Industries, Economics, Global, Industrial, Research, Public Relations, Humor & Entertainment, Social Sciences, Marketing, International Business

Description

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world. - from Amzon

Number of Copies