Essentials of Public Relations Management

Type

Book

Authors

Edward J. Lordan

ISBN 10

0830415947

ISBN 13

9780830415946

Tags

Economics, Management, Public Relations, Handwriting

Description

Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book. - from Amzon

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