Retailing

Type

Book

Authors

Tony Kent

Ogenyi Omar

ISBN 13

9780333997697

Tags

Retailing, Sales & Selling, Management

Description

Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up to date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation. - from Amzon

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