Managing Retailing: Text and Cases
Type
Book
Authors
ISBN 10
0195690702
ISBN 13
9780195690705
Category
Unknown
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Publication Year
2008
Publisher
Pages
560
Description
Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage. - from Amzon
Number of Copies
1
