E-commerce 2018

Type
Book
ISBN 10
013483951X 
ISBN 13
9780134839516 
Category
Unknown  [ Browse Items ]
Publication Year
2018 
Publisher
Pages
912 
Description
For courses in e-commerce.   An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society  provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life. - from Amzon 
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