Marketing: Creating and Keeping Customers in an E-Commerce World
Type
Book
Authors
ISBN 10
0324072694
ISBN 13
9780324072693
Category
Unknown
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Publication Year
2001
Publisher
Pages
736
Tags
Description
This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing. - from Amzon
Number of Copies
1
