The Brand Glossary

Type

Book

Authors

Interbrand

ISBN 10

1403998094

ISBN 13

9781441112750

Tags

Management, Strategy & Competition, Advertising, Product Management, Research, Marketing

Description

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands. - from Amzon

Number of Copies