The Fundamentals of Branding

Type

Book

Authors

Melissa Davis

ISBN 10

2940373981

ISBN 13

9782940373987

Tags

Advertising, Marketing

Description

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines. - from Amzon

Number of Copies