Business to Business Marketing: Analysis and Practice in a Dynamic Environment
Type
Book
Authors
ISBN 10
0324072961
ISBN 13
9780324072969
Category
Unknown
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Publication Year
2002
Publisher
Cengage Learning, United States
Pages
534
Tags
Description
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text. - from Amzon
Number of Copies
2
