Business Market Management: Understanding, Creating and Delivering Value

Type

Book

Authors

James C. Anderson

James A. Narus

ISBN 10

0135226570

ISBN 13

9780135226575

Tags

Management, Advertising, Marketing, Sales & Selling, Sales

Description

Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and—by presenting and conducting management practice research—strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets. - from Amzon

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