Customer Loyalty: A Guide for Time Travelers

Type

Book

Authors

Lyn Etherington

Sionade Robinson

ISBN 10

1403997632

ISBN 13

9781403997630

Tags

Service, Management, Product Management, Research, Customer Relations, Marketing

Description

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines. - from Amzon

Number of Copies