Intergrated marketing communication in advertising and promotion
Type
Book
Authors
ISBN 10
0324408080
ISBN 13
9780324408089
Category
Unknown
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Publication Year
2007
Publisher
Pages
656
Description
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. - from Amzon
Number of Copies
2
