Marketing on the Internet: Principles of On-Line Marketing

Type

Book

Authors

Judy Strauss

ISBN 10

0130105856

ISBN 13

9780130105851

Tags

Advertising, Marketing, E-Commerce, Web Marketing, Internet, Groupware, & Telecommunications, Computer Science

Description

This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation. - from Amzon

Number of Copies