Essentials of Marketing
Type
Book
Authors
ISBN 10
0071317023
ISBN 13
9780071317023
Category
Unknown
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Publication Year
2012
Publisher
Tags
Description
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. - from Amzon
Number of Copies
1
