Business Communication, Anniversary Edition
Type
Book
Authors
ISBN 10
0324037287
ISBN 13
9780324037289
Category
Unknown
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Publication Year
2002
Publisher
Pages
720
Description
The Anniversary Edition of this comprehensive text continues to focus on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication that integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In addition to strategy, this text delivers numerous opportunities for students to develop critical thinking skills through real-world cases and activities. By the end of the course, students have not only developed strong communication skills, but also a framework for evaluating and delivering communications within today's complex business environment. - from Amzon
Number of Copies
1
