Tourism: The Business of Hospitality and Travel
Type
Book
Authors
ISBN 10
1292039507
ISBN 13
9781292039503
Category
Unknown
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Publication Year
2014
Publisher
Description
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. - from Amzon
Number of Copies
2
