Reference, Handbooks & Manuals, Business & Careers 

Commercial photography is one of the most competitive yet lucrative and exciting specialties in the industry. Successful commercial photographers have to constantly navigate a delicate balance between the art of photography (lighting, styling, conceptualizing, etc.) and the day-to-day business of running a successful studio (satisfying the client, billing, promotion, sales, and more). According to Souders, the business demands not just cutting-edge photography technique but vision, tenacity, attitude, and perseverance. The Art and Attitude of Commercial Photography is an A to Z guide to becoming a successful working photographer, written by one of the leading professional photographers in the business. Covering virtually every business and artistic issue, topics include dozens of no-fail strategies and tested techniques for getting started; using a variety of digital applications; perfecting the art of selling to clients; creating people and product illustrations; using sources like stock and travel photography; and combining all these artistic and business elements together to run a successful, cost-effective commercial photography business. The Art and Attitude of Commercial Photography is the only book on the market that instructs the reader in the necessary photographic techniques needed for success as well the business savvy needed to run and grow a dynamic business. - from Amzon