Essentials of Contemporary Advertising
Type
Book
Authors
ISBN 10
0071270574
ISBN 13
9780071270571
Category
Unknown
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Publication Year
2009
Publisher
Description
"Essentials of Contemporary Advertising, 3/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's 'real life'. This approach truly transcends the conceptual and propels students into an exciting and practical dimension. - from Amzon
Number of Copies
1
