Sales Management: Theory and Practice

Type

Book

Authors

Bill Donaldson

ISBN 10

0333998510

ISBN 13

9780333998519

Tags

Management, Marketing, Sales & Selling, Sales

Description

Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over recent years. Taking into account and exploring these interesting and significant changes, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management. - from Amzon

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