Key Concepts in Marketing (Palgrave Key Concepts)

Type

Book

Authors

Jonathan Sutherland

Diane Canwell

ISBN 13

9781403915276

Tags

Management, Marketing, Education & Reference, Business, Specialty Boutique, Management Skills, Marketing & Sales

Description

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid. - from Amzon

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