Marketing Strategy and Competitive Positioning

Type

Book

Authors

Graham J. Hooley

John A. Saunders

Nigel Piercy

ISBN 10

0133712532

ISBN 13

9780133712537

Tags

Management & Leadership, Marketing, Sales & Selling

Description

This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6). - from Amzon

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